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The role of cultural diversity and its impact on strategic performance through job embeddedness: an empirical study in Iraqi premium-class hotels

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  • Khalidiya Mostafa Atta
  • Marwan Sabah Hasan
  • Zaid Yaseen Saud

Abstract

The study aims to fill the theoretical and practical gap of the mediating effect of job embeddedness on cultural diversity and the improvement of strategic performance through the development of a conceptual framework for Hofstede's model of cultural diversity dimensions (individualism/collectivism, indulgence/restraint, distance uncertainty avoidance, masculinity/femininity, and long/short-term orientation) along with strategic performance and job embeddedness as a mediating variable. The developed model has been tested through statistical tools Amos.v.23 and SPSS (v.25) to analyse data from 93 employees in several premium-class Iraqi hotels (Al-Mansour, Al-Rasheed and Babel). The results showed the mediating effect of job embeddedness in strengthening the relationship between cultural diversity and strategic performance. The developed model site (Hofstede model) aligns with job embeddedness in the hotel sector.

Suggested Citation

  • Khalidiya Mostafa Atta & Marwan Sabah Hasan & Zaid Yaseen Saud, 2026. "The role of cultural diversity and its impact on strategic performance through job embeddedness: an empirical study in Iraqi premium-class hotels," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 17(2), pages 121-146.
    • Handle: RePEc:ids:injsem:v:17:y:2026:i:2:p:121-146
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