Neighbourhood tourism: a study on Bangladesh tourism industry

The purpose of the paper is to see the impact of neighbourhood tourism on quality of life of the local visitor with a view to propose it as an alternative to traditional long-distance tourism in Dhaka Bangladesh. Convenience sampling method was used to collect data. Data was collected from the university going students. AMOS was used for data analysis. The research found that neighbourhood tourism has a positive impact on mental well-being, social well-being, economic well-being, and environmental well-being. This study has three implications for policymakers and managers. First, the government may utilise the study findings to re-create urban areas to provide recreational benefits to the community. Second, following the study's outcomes, businesses will be inspired to build new packages. Thirdly, NGOs and other stakeholders may get feedback for their advocacy campaign to mobilise social capital to promote neighbourhood tourism in the community. No other study analysed the impact of neighbourhood tourism on quality of life with these four tools, i.e., mental well-being, social well-being, economic well-being, and environmental well-being. Moreover, no previous research has gathered the younger generation's perception of neighbourhood tourism in the context of Bangladesh. Hence, the proposed study has tried to fill that discussed gap.