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Understanding consumers' behaviour to adopt technology in context to IoT enabled food delivery services

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  • Narinder Kaur
  • Shamily Jaggi

Abstract

Internet of things (IoT) enabled online food delivery services are starting to touch our daily lives and provide new, exciting services as a result of recent advancements in internet technology. An integrated model of the elements influencing customers' adoption of IoT-enabled food delivery services is being developed and tested in the present research. Structural equation modelling was used to test the study model using data from 450 sample of Delhi/NCR (Indian) customers. Findings showed the impacts of perceived usefulness, perceived ease of use, personal innovativeness, traceability, social influence, and perceived behavioural control were strongly supported by the findings. Moreover, perceived ease of use was found to influence perceived usefulness, taking into account the technology's own viewpoints, the social setting, and specific user trait, the integrated model investigates the motivating variables that influence people's propensity to utilise IoT enabled food delivery services.

Suggested Citation

  • Narinder Kaur & Shamily Jaggi, 2025. "Understanding consumers' behaviour to adopt technology in context to IoT enabled food delivery services," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 16(4/5), pages 624-640.
    • Handle: RePEc:ids:injsem:v:16:y:2025:i:4/5:p:624-640
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