IDEAS home Printed from https://ideas.repec.org/a/ids/injsem/v14y2023i4p363-375.html
   My bibliography  Save this article

Student's intention to purchase online air tickets of two developing nations: an extended concept of planned behaviour model

Author

Listed:
  • Hitesh Jhanji

Abstract

This article tries to identify the factors influencing the student intention to purchase online air tickets using the concept of planned behaviour of two developing nations India and Nepal. A survey of 200 students, 100 from India and 100 from Nepal, was carried out at a private university in India. These students use air transport for travelling as students are from different countries and different states. The hypothesis was tested using multiple regression analysis. Empirical findings confirmed that students in India and Nepal are primarily motivated by a desire to save money when purchasing airline tickets. Perceived behavioural control in Nepal and trust in India is the second factor which influences the purchase intention of students. Students' purchase intentions are unaffected by attitudes and subjective norms. The findings can enhance the understanding of airline companies by offering relevant implications from student's perspective in improving marketing strategies and customer services.

Suggested Citation

  • Hitesh Jhanji, 2023. "Student's intention to purchase online air tickets of two developing nations: an extended concept of planned behaviour model," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 14(4), pages 363-375.
    • Handle: RePEc:ids:injsem:v:14:y:2023:i:4:p:363-375
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=134108
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:injsem:v:14:y:2023:i:4:p:363-375. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=236 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.