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Determinants of consumers' frequency of eating out: implication for the restaurant business in India

Author

Listed:
  • Waseem Khan
  • Saghir Ahmad Ansari
  • Mohd Imran Siddiquei

Abstract

This article has examined the determinants of consumers' frequency of eating out through primary survey conducted on 157 urban respondents, interviewed through a structured questionnaire. Of the total respondents, 41% of respondents reported eating out more than four times in a month. The estimates of Poisson count regression model (PCRM) indicate that consumers' high frequency of eating out was significantly prominent among males, young, self-employed, vegetarian, prefer Indian cuisine, spend less than 1,000 rupees per visit and get regular advertising messages. In the end, the study also presents the implication for development of restaurant industry.

Suggested Citation

  • Waseem Khan & Saghir Ahmad Ansari & Mohd Imran Siddiquei, 2021. "Determinants of consumers' frequency of eating out: implication for the restaurant business in India," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 12(4), pages 388-403.
    • Handle: RePEc:ids:injsem:v:12:y:2021:i:4:p:388-403
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