Is there a tacit acceptance of student samples in marketing and management research?
The evaluation criteria for most marketing and management journals underline the importance of student samples' characteristics and how well they represent the population being studied. However, the predominance of student samples in empirical marketing and management research is sufficient proof of the divergence between theoretical requirements and practical implementation. Despite the theoretical and empirical objections, several authors claim that there is a noticeable tacit acceptance of student samples, even in top research societies. However, generalisations are only feasible if the replication of research is carried out with non-student subjects. This paper analyses the status quo of the usage of student samples in the most reputable marketing and management research journals. In doing so, we want to resume the discussion on student sampling, which has been dormant during the last few years. Our results provide some evidence that top-tier journals still rely strongly on student samples.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 2 (2010)
Issue (Month): 1 ()
|Contact details of provider:|| Web page: http://www.inderscience.com/browse/index.php?journalID=282|
When requesting a correction, please mention this item's handle: RePEc:ids:injdan:v:2:y:2010:i:1:p:62-72. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Darren Simpson)
If references are entirely missing, you can add them using this form.