IDEAS home Printed from https://ideas.repec.org/a/ids/ijsoma/v22y2015i4p495-521.html
   My bibliography  Save this article

Coordination of pricing, advertising, and production decisions for multiple products

Author

Listed:
  • Naeem Bajwa
  • Charles R. Sox

Abstract

We address a decision problem of a profit-maximising firm which produces multiple products on the same equipment and markets them as different brands. The firm has to choose the prices of each of the product in each period, allocate advertising budget to the products, and decide a production schedule such that it maximises its profit. We formulate and solve this problem in discrete-time setting with capacity constraints and setup costs. Using real world data from a manufacturer, we create problem instances, for different demand scenarios at different capacities, and solve for optimal prices, advertising, and lot sizing. We demonstrate that the firm can significantly increase its profitability by coordinating marketing and operational decisions.

Suggested Citation

  • Naeem Bajwa & Charles R. Sox, 2015. "Coordination of pricing, advertising, and production decisions for multiple products," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 22(4), pages 495-521.
    • Handle: RePEc:ids:ijsoma:v:22:y:2015:i:4:p:495-521
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=72741
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ishfaq, Rafay & Bajwa, Naeem, 2019. "Profitability of online order fulfillment in multi-channel retailing," European Journal of Operational Research, Elsevier, vol. 272(3), pages 1028-1040.
    2. Terzi, Mourad & Ouazene, Yassine & Yalaoui, Alice & Yalaoui, Farouk, 2023. "Lot-sizing and pricing decisions under attraction demand models and multi-channel environment: New efficient formulations," Operations Research Perspectives, Elsevier, vol. 10(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijsoma:v:22:y:2015:i:4:p:495-521. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=150 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.