IDEAS home Printed from https://ideas.repec.org/a/ids/ijpqma/v41y2024i2p177-196.html
   My bibliography  Save this article

Indonesian and Malaysian consumer perspective toward COVID-19 vaccine products from China

Author

Listed:
  • Sri Hartono
  • Mohamad Fazli Sabri
  • Dendi Anggi Gumilang
  • Rusitha Wijekoon

Abstract

The current study aimed to analyse the impact of country of origin on brand trust, perceived quality, and brand image directly and examined the influence of product brand image and perceived quality on brand trust. COVID-19 vaccine products from China were selected as the research object, and the current study was carried out in both Indonesia and Malaysia. Data were collected from 320 respondents from Indonesia (160) and Malaysia (160) who had experience of COVID-19 vaccine products from China, and the analyses were carried out using Smart PLS-SEM. All five tested hypotheses were accepted and supported by the previous research. Based on the results, the country of origin of a product is the most important determinant of product utilisation suitability and is significantly determined by brand trust, brand image, and perceived quality. The results also showed that the benefits of the country of origin had a significant impact on consumer confidence in choosing a brand, especially in the use of the COVID-19 vaccine in the current pandemic era.

Suggested Citation

  • Sri Hartono & Mohamad Fazli Sabri & Dendi Anggi Gumilang & Rusitha Wijekoon, 2024. "Indonesian and Malaysian consumer perspective toward COVID-19 vaccine products from China," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 41(2), pages 177-196.
    • Handle: RePEc:ids:ijpqma:v:41:y:2024:i:2:p:177-196
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=137230
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijpqma:v:41:y:2024:i:2:p:177-196. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=177 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.