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The micro-foundations of sustainable entrepreneurship: the role of individuals' pro-social identity and organisational pro-social identity

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  • Asghar Afshar Jahanshahi
  • Amitab Bhattacharjee
  • Mohammad Rashed Hasan Polas

Abstract

The purpose of this study is to examine the effect of personal pro-social identity and organisational pro-social identity on sustainability-oriented entrepreneurial intention through the use of identity theory. Sustainability-oriented entrepreneurs are those who are able to identify and seize opportunities at the root of environmental dilemma. In order to identify who has more intention of becoming sustainability-oriented entrepreneurs, we investigated the direct effect of individuals' pro-social identity (personal pro-social identity and organisational pro-social identity) regarding their intention of becoming sustainability-oriented entrepreneurs. Furthermore, we tested the indirect effect of individual identities on sustainability-oriented entrepreneurial intentions by mediating the role of public service motivation. Survey data from 235 Bangladeshi students, who received entrepreneurship training, indicates that individuals with a personal pro-social identity are more likely to translate positive desirability into sustainability-oriented entrepreneurial intentions. Furthermore, public service motivation is underlying mechanism for explaining the association between personal pro-social identity and sustainability-oriented entrepreneurial intentions.

Suggested Citation

  • Asghar Afshar Jahanshahi & Amitab Bhattacharjee & Mohammad Rashed Hasan Polas, 2023. "The micro-foundations of sustainable entrepreneurship: the role of individuals' pro-social identity and organisational pro-social identity," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 40(2), pages 149-170.
    • Handle: RePEc:ids:ijpqma:v:40:y:2023:i:2:p:149-170
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