IDEAS home Printed from https://ideas.repec.org/a/ids/ijpqma/v37y2022i1p79-98.html
   My bibliography  Save this article

Analysing the effect of country of origin on customer perception of product quality in foreign car exhibitions in Iran

Author

Listed:
  • Hadi Rezaei
  • Azarnoush Ansari

Abstract

One phenomenon that affects global trade is the concept of country of origin. Understanding the consumer's assessment of a foreign product has a significant impact on identifying consumer considerations before purchasing that product. Although this process appears to be partly affected by the consumers' level of familiarity with product features, the country of origin is still recognised as one of the influencing factors. The statistical population consists of the people who visited the exhibition of foreign cars. To analyse the data collected from the questionnaires and test the hypotheses, descriptive statistical tests and structural equation modelling were utilised using Amos 22 software. The results indicated that brand image, and the country of origin exerted a positive and significant influence on the customer's evaluation of car quality. Moreover, the customer's evaluation of car quality had a positive and significant effect on customer perception of car quality.

Suggested Citation

  • Hadi Rezaei & Azarnoush Ansari, 2022. "Analysing the effect of country of origin on customer perception of product quality in foreign car exhibitions in Iran," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 37(1), pages 79-98.
    • Handle: RePEc:ids:ijpqma:v:37:y:2022:i:1:p:79-98
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=126005
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijpqma:v:37:y:2022:i:1:p:79-98. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=177 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.