IDEAS home Printed from https://ideas.repec.org/a/ids/ijpqma/v31y2020i1p28-48.html
   My bibliography  Save this article

Driving process improvement from customer preference with Kansei engineering, SIPA and QFD methods - a case study in an instant concrete manufacturer

Author

Listed:
  • Elia Oey
  • Bernice Ngudjiharto
  • Wennie Cyntia
  • Monique Natashia
  • Scherly Hansopaheluwakan

Abstract

Today's competitive market forces companies to continuously seek ways to accommodate customer needs and requirement in their product and process improvement. The study is a case study in an instant concrete manufacturer seeking ways to improve its process in order to win its market share. The study used Kansei engineering approach in capturing what customer's wants. The generated customer attributes were then measured and benchmarked against two competitors. SIPA grid was used to group the attributes into cluster of importance. Based on SIPA grid clustering, house of quality was built, and technical attributes were generated as action plans for improvement. The results recommended the studied company to focus on top five action plans, namely 'computerised system to ensure quality', 'bulk pricing', 'bundle promotion', and '1 × 24 hours on time delivery system'.

Suggested Citation

  • Elia Oey & Bernice Ngudjiharto & Wennie Cyntia & Monique Natashia & Scherly Hansopaheluwakan, 2020. "Driving process improvement from customer preference with Kansei engineering, SIPA and QFD methods - a case study in an instant concrete manufacturer," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 31(1), pages 28-48.
    • Handle: RePEc:ids:ijpqma:v:31:y:2020:i:1:p:28-48
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=109326
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijpqma:v:31:y:2020:i:1:p:28-48. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=177 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.