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Exploring the factors to make e-commerce and m-commerce ubiquitous and pervasive to improve national productivity of India

Author

Listed:
  • Sujata P. Deshmukh
  • Prashant D. Deshmukh
  • Bhushan T. Patil
  • G.T. Thampi

Abstract

Electronic commerce (EC) and mobile commerce (MC) are leading edge technologies-based practices for doing global, local and context-based business but percentage of retail e-commerce sale in India in 2018 is expected as 1.4% (Retail Ecommerce Sales in India 2014-2018: Disappointing 1% of Total Retail Sales, https://dazeinfo.com/2015/01/07/retail-ecommerce-sales-inindia-growth-2014-2018-report), which is very low as compared to total commerce transactions, and it shows that it is not ubiquitous, though wide penetration of ICT (internet and PC, mobile penetrations) (IAMAI, 2016). So, the aim of this study is to find the ways and means to make EC-MC-based practices pervasive and ubiquitous to improve national productivity in India. This study is an attempt to specify mathematical equations using regression modelling, to describe the relationships between factors to make EC-MC-based practices ubiquitous and pervasive in India and productivity improvements as proposed by theory. The design methods and procedures used in this study are based on statistical theory to obtain representative samples from the real world.

Suggested Citation

  • Sujata P. Deshmukh & Prashant D. Deshmukh & Bhushan T. Patil & G.T. Thampi, 2019. "Exploring the factors to make e-commerce and m-commerce ubiquitous and pervasive to improve national productivity of India," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 28(4), pages 457-496.
    • Handle: RePEc:ids:ijpqma:v:28:y:2019:i:4:p:457-496
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