IDEAS home Printed from https://ideas.repec.org/a/ids/ijpqma/v20y2017i2p139-153.html
   My bibliography  Save this article

A business practice of sufficiency economy philosophy: a contribution to performance of new product

Author

Listed:
  • Thammawich Siriphanupong
  • Tippakorn Rungkasiri

Abstract

This study aims to evaluate the success of new product using a business theory of sufficiency economy in term of financial and non-financial. This study was conducted mixed methods (qualitative research and quantitative research), by in-depth interview and questionnaire, for collecting data from persons who directly involved in new product development and adopted the sufficiency economy philosophy to conduct the business. The business operation by adopting the concept of sufficiency economy philosophy was similar to sustainable development, in order to support balance among economy, society and environment and enable the organisations to build a strong foundation for sustainable business. The results shown that there were reflected positive impact on the performance of new product using a business practice of sufficiency economy philosophy.

Suggested Citation

  • Thammawich Siriphanupong & Tippakorn Rungkasiri, 2017. "A business practice of sufficiency economy philosophy: a contribution to performance of new product," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 20(2), pages 139-153.
    • Handle: RePEc:ids:ijpqma:v:20:y:2017:i:2:p:139-153
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=81476
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijpqma:v:20:y:2017:i:2:p:139-153. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=177 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.