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Exploring the adoption of hybrid project management: a case study of a grocery retailer

Author

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  • David Šimůnek
  • Miroslav Krupa
  • Jiří Hájek
  • Dennis Schlegel

Abstract

This study utilises a qualitative approach to investigate the adoption of hybrid project management (HPM) within a Czech grocery retailer. Through thematic analysis of interviews, organisational documents, and observations, the research identifies HPM adoption as a decentralised and self-emerging process. The findings show that HPM combines traditional and agile methodologies to meet diverse project needs, strongly emphasising adaptability. Key insights reveal that HPM fosters transparent stakeholder engagement and is driven by the unique composition of project teams and specific project challenges. This study underscores the importance of continuous learning and adaptation in HPM implementation, highlighting the dynamic and iterative nature of the process. The research contributes to a deeper understanding of the operational dynamics of HPM, providing significant theoretical insights and practical recommendations for successfully navigating complex project environments.

Suggested Citation

  • David Šimůnek & Miroslav Krupa & Jiří Hájek & Dennis Schlegel, 2026. "Exploring the adoption of hybrid project management: a case study of a grocery retailer," International Journal of Project Organisation and Management, Inderscience Enterprises Ltd, vol. 18(1), pages 24-49.
    • Handle: RePEc:ids:ijpoma:v:18:y:2026:i:1:p:24-49
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