IDEAS home Printed from https://ideas.repec.org/a/ids/ijpmbe/v7y2017i2p206-223.html
   My bibliography  Save this article

Green consumerism: overview and further research directions

Author

Listed:
  • Aasha Sharma
  • Seema Joshi

Abstract

This paper examines existing literature on green consumerism and discusses various influences on green purchase behaviour. The study digs into less explored influences mainly the role of environmental concern and green product attributes on actual behaviour. The proposed model is adapted from Theory of planned behaviour, built on the premise that environmental knowledge, environmental attitude and perceived consumer effectiveness leads to green purchase intention. But purchase intention and actual behaviour is mediated by environmental concern. Depending on the level of environmental concern which may be high or low the influence of green product attributes namely perceived relative advantage (cost benefit), perceived risks and product parity, on the purchase behaviour can be predicted.

Suggested Citation

  • Aasha Sharma & Seema Joshi, 2017. "Green consumerism: overview and further research directions," International Journal of Process Management and Benchmarking, Inderscience Enterprises Ltd, vol. 7(2), pages 206-223.
    • Handle: RePEc:ids:ijpmbe:v:7:y:2017:i:2:p:206-223
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=83106
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cristopher Siegfried Kopplin & Theresa Maria Rausch, 2022. "Above and beyond meat: the role of consumers’ dietary behavior for the purchase of plant-based food substitutes," Review of Managerial Science, Springer, vol. 16(5), pages 1335-1364, July.
    2. Vijay Kumar Jain & Anu Gupta & Hemraj Verma, 2020. "Millennials Green Consumption Behavior and Its Linkage to Firms Marketing Competitiveness: Findings From Select Study in Uttarakhand," International Journal of Global Business and Competitiveness, Springer, vol. 15(2), pages 94-105, December.
    3. Eyob Tekle Weldemariam & Tadesse Beyene Okbagaber, 2023. "Consumers’ Environmental Concern and Green Consumerism: Do the Normative Environmental Roles of Stakeholders Matter?," International Journal of Science and Business, IJSAB International, vol. 20(1), pages 71-91.
    4. Ulva Arsyistawa & Arif Hartono, 2022. "The effect of eco-label and perceived consumer effectiveness toward green purchase," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(9), pages 57-66, December.
    5. Arun Kumar & Mrinalini Pandey, 2023. "Social Media and Impact of Altruistic Motivation, Egoistic Motivation, Subjective Norms, and EWOM toward Green Consumption Behavior: An Empirical Investigation," Sustainability, MDPI, vol. 15(5), pages 1-16, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijpmbe:v:7:y:2017:i:2:p:206-223. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=95 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.