IDEAS home Printed from https://ideas.repec.org/a/ids/ijplur/v15y2024i1p69-89.html
   My bibliography  Save this article

Behind the billions: how Taylor Swift and MrBeast can be used to teach economics

Author

Listed:
  • Kelsey Halfen Dahlberg
  • Signè DeWind
  • Wayne Geerling
  • G. Dirk Mateer

Abstract

Taylor Swift is the most popular music artist in the world, and her current Eras Tour is the highest grossing of all time. MrBeast is a self-made billionaire. His viral videos are known for expensive challenges and are incredibly popular among Gen Z students. This paper builds on work done by Milovanska-Farrington et al. (2023) which looked at female influencers popular among Gen Z students; and Geerling et al. (2023a) who developed lesson plans based on three viral videos from MrBeast's YouTube channel; and Geerling et al. (2023b) who used viral videos to teach foundation economics. Taylor Swift and MrBeast are incredibly successful entrepreneurs. Incorporating their backstories and business acumen into the curriculum creates an opportunity to generate interest, improve engagement, and ultimately help students comprehend economic concepts through stories that resonate with their generation.

Suggested Citation

  • Kelsey Halfen Dahlberg & Signè DeWind & Wayne Geerling & G. Dirk Mateer, 2024. "Behind the billions: how Taylor Swift and MrBeast can be used to teach economics," International Journal of Pluralism and Economics Education, Inderscience Enterprises Ltd, vol. 15(1), pages 69-89.
    • Handle: RePEc:ids:ijplur:v:15:y:2024:i:1:p:69-89
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=141777
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijplur:v:15:y:2024:i:1:p:69-89. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=319 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.