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Augmented reality in retailing: a systematic review with bibliometric analysis

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  • Zhao Du
  • Jun Liu
  • Fang Wang

Abstract

The emergence and proliferation of augmented reality (AR) technology in retailing has revolutionised consumer shopping and service experience. A body of research on AR in business applications, particularly for retailing, is quickly developing. This research shed light on the current status of the scholarly works on AR in retailing by conducting a systematic literature review using bibliometric analysis and thematic analysis. Specifically, this research examines 51 peer-reviewed journal articles using bibliometric analysis. It provides a detailed view of the literature, including research trends, publication venues, and authorships. Moreover, it classifies and reviews three major themes and summarises the articles in each theme. Finally, this research identifies and discusses the possible directions for future research.

Suggested Citation

  • Zhao Du & Jun Liu & Fang Wang, 2022. "Augmented reality in retailing: a systematic review with bibliometric analysis," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 27(1), pages 84-102.
    • Handle: RePEc:ids:ijnvor:v:27:y:2022:i:1:p:84-102
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