IDEAS home Printed from https://ideas.repec.org/a/ids/ijmabs/v2y2016i2p141-156.html
   My bibliography  Save this article

Systemic view of the market opportunities for fresh cuts convenience in Ghana

Author

Listed:
  • Kwamina Ewur Banson
  • Daowei Sun
  • Irene Baaba Banson

Abstract

The demand for convenience fruits offers opportunities for farmers, vendors and processors. Currently, processing facilities in Ghana are plagued with expensive supply of raw materials and interrupted electricity supply. As a result, retailers have taken over the fresh-convenience fruit market. This paper report on the status of fresh fruit convenience markets among vendors and hawkers, and identify the challenges that they face. A market survey conducted showed that, vendors are able to generate between 45-90 Ghana Cedis as revenue from fruits sales per-day. However, vendors stock becomes more expensive as a result of fruit perishing, but they have difficulty passing on increased costs to consumers. This study revealed that 65.9% of total fruit production is wasted between farm gate and retail end. The results of this paper will help governments to improve the high ethical standards and reduce business and legal risk associated with industrial vending fruit chains.

Suggested Citation

  • Kwamina Ewur Banson & Daowei Sun & Irene Baaba Banson, 2016. "Systemic view of the market opportunities for fresh cuts convenience in Ghana," International Journal of Markets and Business Systems, Inderscience Enterprises Ltd, vol. 2(2), pages 141-156.
    • Handle: RePEc:ids:ijmabs:v:2:y:2016:i:2:p:141-156
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=80232
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Katharine Tröger & Margareta Amy Lelea & Oliver Hensel & Brigitte Kaufmann, 2018. "Embracing the Complexity: Surfacing Problem Situations with Multiple Actors of the Pineapple Value Chain in Uganda," Systemic Practice and Action Research, Springer, vol. 31(5), pages 557-580, October.
    2. Boadi, Priscilla & Gyimah, Faustina Twumwaa & Aryeetey, Richmond, 2022. "Descriptive analysis of changes in Ghana's food availability and food safety information between 2010 and 2020," African Journal of Food, Agriculture, Nutrition and Development (AJFAND), African Journal of Food, Agriculture, Nutrition and Development (AJFAND), vol. 22(02).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijmabs:v:2:y:2016:i:2:p:141-156. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=440 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.