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Building competitive advantages in a transition economy by ODM instead of OEM: the case of Donlim

Author

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  • Wei Yu
  • Hong-ming Xie
  • Hai-lin Lan

Abstract

Guangdong Donlim Kitchen Group Co., Ltd., founded in 1988, has changed from a small assembling factory to a leader in the small home appliance industry. This paper studied its development strategy of focus, internationalisation and innovation design. We hope it will be of profound significance for a wide range of manufacturing enterprises in developing economies which are facing the transformation from a cost advantage orientation to a value orientation.

Suggested Citation

  • Wei Yu & Hong-ming Xie & Hai-lin Lan, 2010. "Building competitive advantages in a transition economy by ODM instead of OEM: the case of Donlim," International Journal of Learning and Intellectual Capital, Inderscience Enterprises Ltd, vol. 7(2), pages 222-234.
    • Handle: RePEc:ids:ijlica:v:7:y:2010:i:2:p:222-234
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