Elevating firms' sustainability through the power of green intellectual capital: a study unveiling sustainable success

In an era where sustainable development is a global priority, businesses are increasingly focused on adopting practices that ensure long-term sustainability. Despite these efforts, many firms struggle to effectively harness green resources to enhance their sustainability performance. Thus, the current study explores the impact of green intellectual capital on firm sustainability, along with the mediating role of green human resource management practices and financial conditions. Data was collected through a self-administered questionnaire from the manufacturing sector of Pakistan, and the analysis was conducted using SPSS and AMOS. The findings highlight the significant impact of green structural and relational capital on firm sustainability. Additionally, both financial condition and green human resource management practices emerge as significant key mediators in this relationship. This study contributes theoretically to the literature on green intellectual capital and green human resource management, providing insights into the mechanisms that drive sustainable growth. For practical applications, the findings offer guidance to firms on how to optimise sustainability by strategically utilising green resources for long-term benefits.