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A study of electronic commerce adoption factors in Nigeria

Author

Listed:
  • Solomon Oluyinka
  • Alina Shamsuddin
  • Musibau Akintunde Ajabe
  • Wallace Imoudu Enegbuma

Abstract

The paradigm shift to e-commerce in business transactions provides significant advantages such as expanding markets, improving customer services, reducing costs, and enhancing productivity. The global phenomenon is less aggressive in developing economies where small and medium enterprises struggle to provide internet services at their own expense due to limited government support and infrastructural deficiency. The acceptance of e-commerce adoption among Nigerians is slow irrespective of the huge population which should be of an advantage. This study investigated the factors hindering the adoption of e-commerce among Nigerians. A quantitative approach through a survey method was utilised with a total of 150 questionnaires distributed to Nigerian post graduate students studying at a Malaysian university. The Statistical Package for Social Sciences (SPSS 16) was used to analyse the data. This study finds among others that poor infrastructural facilities are the major factors hindering e-commerce adoption among Nigerians.

Suggested Citation

  • Solomon Oluyinka & Alina Shamsuddin & Musibau Akintunde Ajabe & Wallace Imoudu Enegbuma, 2013. "A study of electronic commerce adoption factors in Nigeria," International Journal of Information Systems and Change Management, Inderscience Enterprises Ltd, vol. 6(4), pages 293-315.
    • Handle: RePEc:ids:ijiscm:v:6:y:2013:i:4:p:293-315
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    Citations

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    Cited by:

    1. Oluwagbemiga Paul AGBOOLA (Ph.D) & Henry OJOBO (Ph.D) & Olufemi Oladimeji LAWAL, 2021. "Nexus of Place Dependence and Public Spaces’ Utilization in Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(08), pages 488-499, August.
    2. Anam Bhatti & Shafique Ur Rehman, 2019. "Impact of Social risk, Government and Psychological Factors with Moderator Cultural Factors on Online Shopping Behavior in Pakistan," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 7(1), pages :31-44, March.

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