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Linking consumers' perceptions on technology innovation and brand to repurchasing intention of mobile phones

Author

Listed:
  • David Yoon Kin Tong
  • Saw Bin Wong
  • Bik Kai Sia

Abstract

In today's highly competitive environment, improving the technology and maintaining the brand for mobile phones remain crucial. Consumers will repurchase the same brand provided the phone's camera technology innovations and aesthetic designs are better and launched faster than the competitors and the brand they are using remains reliable and prestige brand at the time of purchase.

Suggested Citation

  • David Yoon Kin Tong & Saw Bin Wong & Bik Kai Sia, 2010. "Linking consumers' perceptions on technology innovation and brand to repurchasing intention of mobile phones," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 8(4), pages 360-376.
  • Handle: RePEc:ids:ijilea:v:8:y:2010:i:4:p:360-376
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