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Design as a source of international competitive advantage for SMOPEC firms

Author

Listed:
  • Yang Liu
  • Taru Nousiainen
  • Shpend Imeri

Abstract

Since the rise of the international markets, firms need to be more creative and dynamic in order to gain success internationally. Design as an intangible non-price factor offers efficiently a unique way to achieve an international competitive advantage over competitors. This study presents theoretical consideration of design, its dimensions, and how design can provide a distinct competitive advantage in ever-increasing global competition. The theoretical consideration helps form a conceptual framework, conducted by descriptive research, emphasising the internal and external influences that affect the ways of using design as a source of international competitive advantage amongst small and open economies (SMOPECs). This study has found that design resource as firm's internal resource needs to be valuable and rare, and offer a unique way to generate a value creating competitive strategy. To get the utmost benefits of design, it should be used strategically and linked to a firm's business strategy and other key functions. The theoretical consideration further showed explicitly that a positive correlation exists between design and firm's business success. However, it becomes clear that there are differences between the insight of knowledge and the reality of using it.

Suggested Citation

  • Yang Liu & Taru Nousiainen & Shpend Imeri, 2015. "Design as a source of international competitive advantage for SMOPEC firms," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 18(3), pages 277-298.
  • Handle: RePEc:ids:ijilea:v:18:y:2015:i:3:p:277-298
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