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Interpretive structural modelling of factors affecting perceived risk in adoption of mobile payment system: a vendor's perspective

Author

Listed:
  • Bharti Ramtiyal
  • Deepak Verma
  • Ajay Pal Singh Rathore

Abstract

In a research on adoption of a technology, perceived risk becomes a centrepiece of the study. Similarly, research on adoption of mobile payment systems (MPSs) is supplemented by risk research. This study focuses on studying the inter-relationships among various types of perceived risk from vendor's point of view using interpretive structural modelling (ISM). It focuses on the risk perception of small vendors towards adoption of MPS in India. The developed ISM in Indian conditions reveals unidirectional and bi-directional structural relationships among seven factors of risk perception. The paper also presents a decision making tool when it comes to risk mitigation. Decision maker can use it to chalk out a strategy to prioritise and subsequently mitigate the risk arising in adoption of MPS. Additionally, it supports the small vendor base by creating more awareness among government bodies as to how to reduce the perceived risk associated with MPS.

Suggested Citation

  • Bharti Ramtiyal & Deepak Verma & Ajay Pal Singh Rathore, 2023. "Interpretive structural modelling of factors affecting perceived risk in adoption of mobile payment system: a vendor's perspective," International Journal of Intelligent Enterprise, Inderscience Enterprises Ltd, vol. 10(3), pages 264-279.
    • Handle: RePEc:ids:ijient:v:10:y:2023:i:3:p:264-279
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