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Impact of consumer decision-making styles on Indian consumers' mall shopping behaviour

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  • Arpita Khare

Abstract

The past decade has seen Indian retail evolve from unorganised to organised formats. The current research was an attempt to understand the role of consumer decision-making styles on mall shopping behaviour of Indian consumers. The mall shopping attributes were factor analysed to identify the factors most significant to Indian consumers. The results suggest age of the consumers affects their shopping decision styles. The brand conscious, novelty seeking and recreational shopping styles influence mall shopping attributes.

Suggested Citation

  • Arpita Khare, 2012. "Impact of consumer decision-making styles on Indian consumers' mall shopping behaviour," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 5(3), pages 259-279.
    • Handle: RePEc:ids:ijicbm:v:5:y:2012:i:3:p:259-279
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    Cited by:

    1. Gaurav Gupta & Himanshu Aggarwal, 2016. "Analysing customer responses to migrate strategies in making retailing and CRM effective," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 12(1), pages 92-127.
    2. Sheetal Mittal & Neena Sondhi & Deepak Chawla, 2018. "Process of Impulse Buying: A Qualitative Exploration," Global Business Review, International Management Institute, vol. 19(1), pages 131-146, February.
    3. Mittal, Sheetal & Chawla, Deepak & Sondhi, Neena, 2016. "Segmentation of impulse buyers in an emerging market – An exploratory study," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 53-61.

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