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The emergence of Indian multinationals in the new global order

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  • Niladri Das

Abstract

Economic integration across countries has created a global market for different types of products and services. It has given companies an access to the world's best resources – cheap but talented labour, largest markets in terms of size, vast capital market, most advanced technologies and lowest-cost suppliers of inputs. Global companies find their origin not only in developed countries but also in emerging markets. Emerging markets in particular provide an invaluable springboard to companies to achieve global standards of competitiveness in their core activities at home, which are then leveraged internationally. This trend has been observed in India as well, which necessitated a study to review the key strategies of Indian companies, with a view to analyse their success in establishing a global footprint. This paper tries to highlight some major strategies employed by Indian companies in going abroad, particularly the pharmaceutical and auto companies, the need for creating a powerful brand India Inc. and suggest an innovative roadmap for all aspiring multinationals of South Asia.

Suggested Citation

  • Niladri Das, 2007. "The emergence of Indian multinationals in the new global order," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 1(1/2), pages 136-150.
    • Handle: RePEc:ids:ijicbm:v:1:y:2007:i:1/2:p:136-150
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    Cited by:

    1. A. A. Rogozhin, 2018. "Southeast Asia and Africa – Trade and Investment Relations in the XXIst Century," Outlines of global transformations: politics, economics, law, Center for Crisis Society Studies, vol. 11(5).
    2. Tiwari, Rajnish & Herstatt, Cornelius, 2009. "The emergence of Indian multinationals: An empirical study of motives, status-quo and trends of Indian investments in Germany," Working Papers 56, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.

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