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One style does not fit all: the role of cognitive style in entrepreneurship education

Author

Listed:
  • Jill Kickul
  • Lisa K. Gundry
  • Saulo D. Barbosa
  • Shalei Simms

Abstract

This study presents an investigation of the role of cognitive style on the perceived entrepreneurial self-efficacy regarding specific stages in the new venture creation process. Two cognitive styles were measured (intuitive and analytic) and the results indicate that intuitive students' intentions towards entrepreneurship are better explained by their self-efficacy beliefs regarding the opportunity identification stage of the new venture creation process. Analytic students' intentions towards entrepreneurship rely more strongly on their self-efficacy beliefs concerning the planning, marshalling of resources and implementation stages of the new venture creation process. Recommendations are offered based on these findings to help entrepreneurship educators refine their pedagogy to increase the likelihood of effective creation of new business ventures.

Suggested Citation

  • Jill Kickul & Lisa K. Gundry & Saulo D. Barbosa & Shalei Simms, 2010. "One style does not fit all: the role of cognitive style in entrepreneurship education," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 9(1), pages 36-57.
    • Handle: RePEc:ids:ijesbu:v:9:y:2010:i:1:p:36-57
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    Citations

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    Cited by:

    1. Celestin Mayombe, 2016. "Entrepreneurial Training for Unemployed Adults: Challenges and Opportunities in Accessing Financial Services in South Africa," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(04), pages 453-480, December.
    2. Marja-Liisa Kakkonen, 2011. "Students’ Perceptions of Their Business Competences and Entrepreneurial Intention," Management, University of Primorska, Faculty of Management Koper, vol. 6(3), pages 225-243.
    3. Laura Gismera Tierno & Noemí Pérez-Macías & Cayetano Medina-Molina, 2021. "Visual Thinking Boosting Spanish Higher Education Students’ Entrepreneurial Intentions," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(4), pages 1949-1965, December.
    4. Donaldson, Colin & Mateu, Guillermo, 2021. "New venture creation: a systematic review of associated literature," TEC Empresarial, School of Business, Costa Rica Institute of Technology (ITCR), vol. 15(1), pages 56-79.

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