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The nature of entrepreneurship in bottom of the pyramid markets

Author

Listed:
  • George Acheampong
  • Mark Esposito

Abstract

This study explored entrepreneurship in BOP markets in Ghana. The study used a quantitative approach with data collected using returned questionnaires from micro entrepreneurs in BOP markets in Ghana. The data was analysed using inferential statistics (mainly exploratory factor analysis and regression analysis). The study found a significant relationship between the antecedents of entrepreneurship and the market characteristics while a significant relationship exists between the BOP market characteristics and the entrepreneurial benefits was observed. Again, a significant relationship was found between the antecedent factors and the entrepreneurial benefits. The study concludes that BOP market psychodynamic factors are more critical than trait factors.

Suggested Citation

  • George Acheampong & Mark Esposito, 2014. "The nature of entrepreneurship in bottom of the pyramid markets," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 21(4), pages 437-456.
    • Handle: RePEc:ids:ijesbu:v:21:y:2014:i:4:p:437-456
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    Citations

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    Cited by:

    1. George Acheampong, 2017. "Beyond the EJ model: entrepreneurial orientation and industry choice of Ghanaian entrepreneurs," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 7(1), pages 1-10, December.
    2. Ping Gao & Yajun Liu, 2020. "Endogenous inclusive development of e‐commerce in rural China: A case study," Growth and Change, Wiley Blackwell, vol. 51(4), pages 1611-1630, December.
    3. Frederik Claeyé & Yosra Boughattas & Erno T. Tornikoski, 2022. "Formation of Social Entrepreneurial Intention: A Qualitative Grounded Approach at the Base of the Pyramid," Administrative Sciences, MDPI, vol. 12(1), pages 1-16, February.

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