IDEAS home Printed from https://ideas.repec.org/a/ids/ijemre/v7y2016i4p346-365.html
   My bibliography  Save this article

E-shopping momentum: a conceptual framework

Author

Listed:
  • Ashish Dubey
  • Sonika Raitani

Abstract

Consumers' buying behaviour in the retail context has been studied from variety of perspectives. This paper attempts to develop an integrated framework of 'e-shopping momentum' (eSM) in online retail context, which theorises that an implemental mindset with action initiation leads the buyer to make more purchases. First, a new and comprehensive conceptualisation of eSM is proposed. Second, the study identifies and proposes the positive or negative effect of factors influencing eSM. These factors include prior experience, offers and coupons, payment systems, return policy, product reviews, and availability of time, mental budget, and information load. Further, several propositions have been made regarding the moderating effect of the type of product (search, experience, and credence) on the relationship between influencing factors and eSM. The proposed conceptualisation and framework can be considered as an extension and adaption of the theory of shopping momentum for the online shopping context.

Suggested Citation

  • Ashish Dubey & Sonika Raitani, 2016. "E-shopping momentum: a conceptual framework," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 7(4), pages 346-365.
    • Handle: RePEc:ids:ijemre:v:7:y:2016:i:4:p:346-365
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=80822
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijemre:v:7:y:2016:i:4:p:346-365. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=43 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.