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Retail sales in India - the need to go beyond enterprise-wide integration

Author

Listed:
  • Reema Khurana
  • Poonam Garg

Abstract

Following text discusses the emergence of retail sector in the Indian context. Extensive literature survey has been done to show the health of retail sector in India and vibrancy of the Indian economy has been brought out. India is also being perceived as a favoured destination for the global players like Walmart in the organised retail segment. The retail segment in order to sustain growth needs to manipulate their processes and data well, for the same it is important to structure and integrate the information systems. There are instances of success in the form of enterprise application integration software being used. However, the retail segment is also experiencing the existence of multiple channel integration on account of technological advancements happening. Thus a total touch model has been suggested in the paper, which suggests integration of commoditised web services with the enterprise application integration solutions for Indian organised retail formats.

Suggested Citation

  • Reema Khurana & Poonam Garg, 2012. "Retail sales in India - the need to go beyond enterprise-wide integration," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 5(2), pages 147-155.
    • Handle: RePEc:ids:ijemre:v:5:y:2012:i:2:p:147-155
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