IDEAS home Printed from https://ideas.repec.org/a/ids/ijemre/v5y2012i2p110-127.html
   My bibliography  Save this article

Channel strategies, product types, and performance in the US retail industry

Author

Listed:
  • Bau-Jung Chang

Abstract

Internet becomes an alternative channel for retailers to distribute products and services, and at least three channel strategies turn up after internet technology emerged. This paper investigates the differences across channel strategies within US retail industry and to explore why the differences occur, and intends to contribute to marketing and retailing literatures. This paper analyses the differences of advertising investment and inventory turnover across channel strategies and product types for eight categories of industry segments. Besides, the impacts of channel strategies and product types on firm performance are also proposed. Employing panel data of 272 firms between 1995 and 2006 in US retail industry, the results show that there are significant differences in advertising investment and inventory turnover across channel strategies and product types. In addition, click-and-mortar firms obtain better performance than the other two channel strategies, and experience goods are negatively associated with firm performance when firms adopt e-tailing strategy.

Suggested Citation

  • Bau-Jung Chang, 2012. "Channel strategies, product types, and performance in the US retail industry," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 5(2), pages 110-127.
    • Handle: RePEc:ids:ijemre:v:5:y:2012:i:2:p:110-127
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=51030
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijemre:v:5:y:2012:i:2:p:110-127. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=43 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.