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Implications for e-commerce: the influence of math and computer confidence on computer self-efficacy

Author

Listed:
  • R. Franklin Morris
  • Jr.

Abstract

Businesses are becoming increasingly reliant on computers and technology to support rapidly growing electronic marketing and retailing efforts. In such an environment, the need to understand the factors that affect an individual's ability to use technology effectively continues to be of great concern for both researchers and practitioners. This study examines the influence of two factors, math confidence and computer confidence, on the formation of computer self-efficacy (CSE). Structural equation modelling (SEM) is used to test four hypotheses. The results suggest that both math confidence and computer confidence have a direct effect on CSE, while computer confidence partially mediates the relationship between math confidence and CSE. Implications of these findings are discussed. This study extends prior research on CSE by examining the link between math confidence and CSE, a relationship previously unexplored in the literature.

Suggested Citation

  • R. Franklin Morris & Jr., 2010. "Implications for e-commerce: the influence of math and computer confidence on computer self-efficacy," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 3(1), pages 15-37.
    • Handle: RePEc:ids:ijemre:v:3:y:2010:i:1:p:15-37
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