IDEAS home Printed from https://ideas.repec.org/a/ids/ijemre/v2y2009i3p203-219.html
   My bibliography  Save this article

Information quality, online community and trust: a study of antecedents to shoppers' website loyalty

Author

Listed:
  • Michael Chih-Hung Wang
  • Edward Shih-Tse Wang
  • Julian Ming-Sung Cheng
  • Alex Fei-Long Chen

Abstract

The internet is changing the way consumers shop for and purchase goods and services, and it has been rapidly adopted globally. Since online shopping is a new phenomenon that has recently experienced rapid growth, research on the formation of consumer loyalty online remains scarce. This investigation of the characteristics of online shopping interactions (for example, online ordering of goods) discusses the effects of information quality, online communities and online consumer trust as factors of online consumer loyalty. An online survey conducted in Taiwan obtained 250 valid responses (online shoppers). Structural Equation Modelling (SEM) analysis indicated an acceptable goodness-of-fit for the proposed model. This study confirmed two antecedents – information quality and online communities via online consumer trust – to increased online loyalty in online shopping websites.

Suggested Citation

  • Michael Chih-Hung Wang & Edward Shih-Tse Wang & Julian Ming-Sung Cheng & Alex Fei-Long Chen, 2009. "Information quality, online community and trust: a study of antecedents to shoppers' website loyalty," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 2(3), pages 203-219.
    • Handle: RePEc:ids:ijemre:v:2:y:2009:i:3:p:203-219
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=21806
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijemre:v:2:y:2009:i:3:p:203-219. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=43 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.