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Removing RFID adoption obstacles: a socio-technical perspective

Author

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  • Charlie C. Chen
  • Richard E. Crandall

Abstract

The topic of RFID adoption is of current interest to a widespread audience, especially in the e-commerce and retailing sectors. This article brings a balanced perspective to a subject that is experiencing reporting at the extremes. Using a base of established research theories, including the innovation research stream by Everett Rogers and other theories such as Interorganisational Relationships (IOR) and resource dependency theory, the authors explore a multi-faceted decision domain by showing that the obstacles to RFID adoption encompass technological, managerial and societal issues. The adoption of a major new innovation is a complex process; the eventual success of RFID requires a blend of technological and behavioural changes.

Suggested Citation

  • Charlie C. Chen & Richard E. Crandall, 2008. "Removing RFID adoption obstacles: a socio-technical perspective," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 2(1), pages 1-19.
    • Handle: RePEc:ids:ijemre:v:2:y:2008:i:1:p:1-19
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