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Sellers' quality claims in online auctions: evidence from eBay

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  • Jianwei Hou

Abstract

Quality uncertainty is a major problem in online auctions owing to the physical separation between sellers and bidders. To reduce potential bidders' quality uncertainty, sellers often send quality signals to assure their product quality. This study investigates whether a seller's self-made quality claim can be perceived as a quality signal by bidders. The empirical results show that a seller's self-made quality claim has no effect on the auction outcomes (e.g., odds of a sale and price) regardless of how reputable the seller is.

Suggested Citation

  • Jianwei Hou, 2007. "Sellers' quality claims in online auctions: evidence from eBay," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 1(4), pages 355-369.
    • Handle: RePEc:ids:ijemre:v:1:y:2007:i:4:p:355-369
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