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Effect of discounts on search and shopping intentions: the moderating role of shopping environment

Author

Listed:
  • Neel Das
  • Bidisha Burman
  • Abhijit Biswas

Abstract

This article examines consumers' perceptions of search and shopping intentions, at different levels of discounts across two different shopping environments – traditional 'brick and mortar' and the internet. An experiment was conducted to examine the proposed hypotheses and the results indicate that while search intention is not different in the two environments, shopping intention of the consumers differ at varying discount levels.

Suggested Citation

  • Neel Das & Bidisha Burman & Abhijit Biswas, 2006. "Effect of discounts on search and shopping intentions: the moderating role of shopping environment," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 1(2), pages 155-168.
    • Handle: RePEc:ids:ijemre:v:1:y:2006:i:2:p:155-168
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