IDEAS home Printed from https://ideas.repec.org/a/ids/ijemre/v1y2006i2p132-154.html
   My bibliography  Save this article

Self-Service Technologies and Generation Y: are they beyond the personal touch?

Author

Listed:
  • Dena Hale
  • Ramendra Thakur

Abstract

It is essential that academia understand the next generation of consumers' preferences, needs, and wants in the new service economy. This paper looks at the preference for and usage of SST options across a variety of service types for members of the Generation Y cohort group. Furthermore, respondent's Technology Anxiety, gender, and ethnicity were examined to determine which factors influence their technological preferences. Findings indicate that Gen-Y members may not be ready to abandon human interaction in the name of profits and convenience. Findings also indicate that differences in technology preference and TA exist between business and non-business Gen-Y members.

Suggested Citation

  • Dena Hale & Ramendra Thakur, 2006. "Self-Service Technologies and Generation Y: are they beyond the personal touch?," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 1(2), pages 132-154.
    • Handle: RePEc:ids:ijemre:v:1:y:2006:i:2:p:132-154
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=11030
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijemre:v:1:y:2006:i:2:p:132-154. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=43 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.