IDEAS home Printed from https://ideas.repec.org/a/ids/ijeima/v7y2007i1p74-91.html
   My bibliography  Save this article

Evaluating web interfaces of B2C e-commerce systems for typical agrifood products

Author

Listed:
  • Antonio P. Volpentesta
  • Salvatore Ammirato

Abstract

E-commerce and geographical typicity of agrifood products are two leverages for the economic development of a lagging rural region where agribusiness is a leading sector of its economy. However, an effective response to this challenge much depends on how typical products are marketed through the internet to an international audience. This paper introduces a methodology for evaluating web interfaces of e-commerce systems of agrifood SMEs operating in an lagging rural region. The methodology has been applied to a regional survey where it considered a sample of SMEs located in Calabria, a South Italy region. The collected data has been statistically analysed in order to get results on levels of B2C e-commerce adoption. A particular study is addressed to a classification of e-commerce interfaces depending on both SME's stage in the industry and the way how SME's 'typical producer' status is perceived by potential customers.

Suggested Citation

  • Antonio P. Volpentesta & Salvatore Ammirato, 2007. "Evaluating web interfaces of B2C e-commerce systems for typical agrifood products," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 7(1), pages 74-91.
    • Handle: RePEc:ids:ijeima:v:7:y:2007:i:1:p:74-91
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=12174
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zeng, Yiwu & Jia, Fu & Wan, Li & Guo, Hongdong, 2017. "E-commerce in agri-food sector: a systematic literature review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(4), February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijeima:v:7:y:2007:i:1:p:74-91. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=7 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.