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Innovation strategy and organisational structure: insights from an Italian family firm

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  • Elisa Truant
  • Laura Broccardo

Abstract

The objective of this study is to verify whether an innovation strategy might offer a competitive advantage, even during periods of crisis, to a family business operating in the automotive sector. In addition, it was investigated if the company had modified its organisational structure to enhance strategy implementation. The research methodology first focused on a review of the international literature relevant to innovation in family businesses and the strategy-structure alignment. Then, a relevant Italian case study about a leader in the European vehicle-transport sector was selected and examined. In recent years, crisis has strongly affected this sector, increasing the average life of commercial vehicles. To survive and thrive over this period, in contrast with the behaviour of other companies, the family business owner adopted a proactive approach based on an innovation-focused strategy. This paper contributes to the expansion of the literature on innovation in family businesses and organisational structure.

Suggested Citation

  • Elisa Truant & Laura Broccardo, 2020. "Innovation strategy and organisational structure: insights from an Italian family firm," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 24(2/3), pages 172-188.
    • Handle: RePEc:ids:ijeima:v:24:y:2020:i:2/3:p:172-188
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    Cited by:

    1. Laura Broccardo & Elisa Truant & Lèo‐Paul Dana, 2023. "The sustainability orientation in the wine industry: An analysis based on age as a driver," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1300-1313, May.

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