Psychological wellness of employees: role of AI-based digital technology and leadership behaviour in higher educational institutions

Robust digital leadership is essential in the digital disruption age especially in this field of higher education after the introduction of artificial intelligence (AI). The major objective of this paper is to explore the personal and professional attributes of digital leaders in the higher education field. The job resource and job demand (JR-D) model has been considered to specifically define the psychological well-being of digital leaders in the field of higher education. Non-probability snow ball sampling method was used and 189 respondents were evaluated during this research. The results of this study revealed that the personal and organisational attributes of a leader significantly influence the digital leadership behaviour. Moreover, there is strong evidence that digital leadership behaviour significantly influences psychological well-being and also personal and organisational attributes in this digital disruptive world of higher education. The novel contribution of this study is critical to the ongoing discussion about the role of AI and the significance of personal and organisational attributes along with psychological well-being. The measurement model was tested by using PLS-SEM and found to be significant in establishing the relationship.