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Effects of business and design strategy integration on new product development performance: an empirical analysis

Author

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  • Ming-Ji James Lin
  • Chi-Hsiang Chen
  • Zhe-Cheng Huang

Abstract

A company of different business levels may have different strategy systems. However, there is a growing understanding that systematic integration of different functional systems can improve the performance of a company. The first issue we concern is the effects of business strategy and product design strategy on New Product Development (NPD) performance. The second is to recognise whether the systematic integration of these two strategies has influences on the NPD performance or not. It is then suggested the fitness between business strategy and product design strategy to improve NPD performance for companies whose business and product design strategy are not in coordination.

Suggested Citation

  • Ming-Ji James Lin & Chi-Hsiang Chen & Zhe-Cheng Huang, 2007. "Effects of business and design strategy integration on new product development performance: an empirical analysis," International Journal of Business and Systems Research, Inderscience Enterprises Ltd, vol. 1(4), pages 438-457.
    • Handle: RePEc:ids:ijbsre:v:1:y:2007:i:4:p:438-457
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    Cited by:

    1. Chi-Hsiang Chen & Ming-ji Lin, 2011. "An assessment of post-M&A integration influences on new product development performance: An empirical analysis from China, Taiwan, and HK," Asia Pacific Journal of Management, Springer, vol. 28(4), pages 807-831, December.

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