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A framework to support the formulation of internet strategy in traditional enterprises

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  • Andrea Rangone, Raffaello Balocco, Paolo Bassani, Matteo Conforti Andreoni

Abstract

The belief that the internet may have a deep impact on the competitiveness of traditional enterprises (incumbents) and may cause major changes from several points of view (processes, market relations, collaboration, etc.) has created the need for an integrated and coordinated approach to e-business projects the internet strategy. The aim of this paper is therefore to propose a reference framework to support managers in traditional enterprises in the different stages of internet strategy definition. The framework is divided into logical, non-sequential, but closely inter-linked steps typical of the strategic decision-making process, i.e. external analysis, internal analysis, e-strategic intent definition and e-business project selection. The proposed framework is applied to a case study (Electric Corporation) to help the reader comprehend and appreciate the deep impact that e-business choices may have on company competitiveness.

Suggested Citation

  • Andrea Rangone, Raffaello Balocco, Paolo Bassani, Matteo Conforti Andreoni, 2002. "A framework to support the formulation of internet strategy in traditional enterprises," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 4(2/3/4), pages 248-278.
    • Handle: RePEc:ids:ijbpma:v:4:y:2002:i:2/3/4:p:248-278
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    Cited by:

    1. Linda Niehm & Keila Tyner & Mack Shelley & Margaret Fitzgerald, 2010. "Technology Adoption in Small Family-Owned Businesses: Accessibility, Perceived Advantage, and Information Technology Literacy," Journal of Family and Economic Issues, Springer, vol. 31(4), pages 498-515, December.

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