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B2C e-commerce: the Italian market

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  • Umberto Bertele, Raffaello Balocco, Isabella Gandini, Andrea Rangone

Abstract

This article deals with the Italian B2C e-commerce market and serves two purposes. Firstly, the evolution of the business is described by reference to the principal results of a study carried out by an observatory of B2C electronic commerce in Italy promoted by the Associazione Impresa Politecnico, Idc Italia and The Boston Consulting Group [1]. Secondly, the main business models currently found in Italy are analysed with the help of some important cases.

Suggested Citation

  • Umberto Bertele, Raffaello Balocco, Isabella Gandini, Andrea Rangone, 2002. "B2C e-commerce: the Italian market," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 4(2/3/4), pages 182-201.
    • Handle: RePEc:ids:ijbpma:v:4:y:2002:i:2/3/4:p:182-201
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    Keywords

    e-commerce; B2C; performance; business models.;
    All these keywords.

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