IDEAS home Printed from https://ideas.repec.org/a/ids/ijbpma/v26y2025i5p598-614.html
   My bibliography  Save this article

Consumer adoption of frozen food products in Uttarakhand, India during COVID-19 pandemic

Author

Listed:
  • Madhu Arora
  • Rupesh Kumar
  • Pradeep Chauhan
  • Muddassar Sarfraz

Abstract

Safety and quality are of extreme importance along with abundance of time availability owing to work-from-home scenario. Consumers are now ready to experiment with the new types of food products. Authors have attempted to determine percentage of consumers with respect to adoption of frozen food products in this work. The study analyses socio-demographic characteristics and understand perception with respect to adoption of frozen food products. The findings of study indicate that of the respondents, 31% were categorised as early adopters, 23% as late adopters and 46% as non-adopters of frozen food products. Early adopters perceived frozen food products to be value for money, had trust on quality, safety and brand, and also found it tasty. The overall analysis leads to a better understanding of consumer adoption towards frozen food with special reference to quality and safety.

Suggested Citation

  • Madhu Arora & Rupesh Kumar & Pradeep Chauhan & Muddassar Sarfraz, 2025. "Consumer adoption of frozen food products in Uttarakhand, India during COVID-19 pandemic," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 26(5), pages 598-614.
    • Handle: RePEc:ids:ijbpma:v:26:y:2025:i:5:p:598-614
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=148215
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbpma:v:26:y:2025:i:5:p:598-614. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=3 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.