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Organisational influences on e-commerce adoption in a developing country context using UTAUT

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  • Faith-Michael E. Uzoka

Abstract

E-commerce has emerged as a whole business strategy, offering a range of services and opportunities that seem to change traditional business models. A number of studies have applied the technology innovation models to the adoption of e-commerce. This study adopts the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate organisational influences on the adoption of e-commerce in a developing country with xenophobic tendencies. The results indicate that gender impacts negatively on the adoption of e-commerce, while organisation size, management support, communications and information availability contribute positively to the adoption of e-commerce. This study is a furtherance of a previous one that identified organisational factor as playing a key role in e-commerce adoption. It provides more insights into the adoption of foreign technology in a xenophobic developing country.

Suggested Citation

  • Faith-Michael E. Uzoka, 2008. "Organisational influences on e-commerce adoption in a developing country context using UTAUT," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 3(3), pages 300-316.
    • Handle: RePEc:ids:ijbisy:v:3:y:2008:i:3:p:300-316
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    Cited by:

    1. Yee-Loong Chong, Alain & Liu, Martin J. & Luo, Jun & Keng-Boon, Ooi, 2015. "Predicting RFID adoption in healthcare supply chain from the perspectives of users," International Journal of Production Economics, Elsevier, vol. 159(C), pages 66-75.
    2. Pedro Palos-Sanchez & Jose Ramon Saura & Marisol B. Correia, 2021. "Do tourism applications’ quality and user experience influence its acceptance by tourists?," Review of Managerial Science, Springer, vol. 15(5), pages 1205-1241, July.
    3. Richa Misra & Renuka Mahajan & Nidhi Singh & Sangeeta Khorana & Nripendra P. Rana, 2022. "Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1639-1660, September.
    4. Hyeon Jo & Youngsok Bang, 2024. "From storefront to screen: an in-depth analysis of the dynamics of online for offline retailing," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.

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