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What drives the intention to repurchase digital items in digital games? An integration of uses and gratifications theory and the expectation-confirmation model

Author

Listed:
  • Hilmy Mahfuzra
  • Achmad Nizar Hidayanto
  • Ika Chandra Hapsari
  • Prahastiwi Utari

Abstract

This study aims to investigate the effect of gratification on the intention to repurchase digital items in digital games by extending the expectation-confirmation model in order to include the perceived value. Data obtained from 495 respondents were analysed using structural equation modelling (SEM) with the help of the SmartPLS 3.0 tool. The results of this study indicate that both enjoyment and customisation influence users' intention to repurchase digital items in digital games through satisfaction, while enjoyment, social presence, and social interaction influence users' intention to repurchase digital items in digital games through perceived value. Our results also demonstrate that both satisfaction and perceived value influence users' repurchase intention, which confirms the validity of our extension of the expectation-confirmation model.

Suggested Citation

  • Hilmy Mahfuzra & Achmad Nizar Hidayanto & Ika Chandra Hapsari & Prahastiwi Utari, 2019. "What drives the intention to repurchase digital items in digital games? An integration of uses and gratifications theory and the expectation-confirmation model," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 30(3), pages 253-276.
    • Handle: RePEc:ids:ijbisy:v:30:y:2019:i:3:p:253-276
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