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Electronic intervention and platforms and their impacts on crowdfunding behaviour

Author

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  • Susan R. Cockrell
  • Dan W. Meyer
  • Alan D. Smith

Abstract

The following study examines the crowdfunding behaviour of a sample of business professionals located in the service sector of metropolitan Pittsburgh, PA. In general, the empirical findings suggested that smaller goals tend to have better success ratios, while getting the targets achieved tends to attract more donors, especially when a goal is nearly met. Contrary to findings in some previous literature, there appears to be a weak link between respondents' social networking use and familiarity with crowdfunding. Furthermore, respondents' charitable giving habits did not closely link with crowdfunding solicitation behaviour. Finally, there was a weak connection between crowdfunding behaviour and income, but age did reveal a significant connection.

Suggested Citation

  • Susan R. Cockrell & Dan W. Meyer & Alan D. Smith, 2016. "Electronic intervention and platforms and their impacts on crowdfunding behaviour," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 23(3), pages 263-286.
    • Handle: RePEc:ids:ijbisy:v:23:y:2016:i:3:p:263-286
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    Cited by:

    1. Noelia Salido-Andres & Marta Rey-Garcia & Luis Ignacio Alvarez-Gonzalez & Rodolfo Vazquez-Casielles, 2022. "When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(4), pages 763-780, December.

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