IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v19y2015i2p205-223.html
   My bibliography  Save this article

The effect of website interface features on e-commerce: an empirical investigation using the use and gratification theory

Author

Listed:
  • Afshan Azam

Abstract

Based on uses and gratifications theory, this study explores influences of informativeness, entertainment and irritation on website interface features and then attitude toward the website. This study tests a wide range of design elements to determine those that provide human elements and computer elements. These elements are linked through intermediaries using the uses and gratifications theory and attitude toward the website. This nomological model was tested with a structural equation modelling (SEM) approach. SEM results indicated that website interface features and the uses and gratifications theory explains well consumers' attitude toward the website. The possible implications, limitations and future work of this study are also discussed in the end.

Suggested Citation

  • Afshan Azam, 2015. "The effect of website interface features on e-commerce: an empirical investigation using the use and gratification theory," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 19(2), pages 205-223.
    • Handle: RePEc:ids:ijbisy:v:19:y:2015:i:2:p:205-223
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=69431
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fahad Ali Algamash & Munir Shehu Mashi & Mohammad Nurul Alam, 2022. "Understanding the Antecedents of Use of E-Commerce and Consumers’ E-Loyalty in Saudi Arabia Amid the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(22), pages 1-19, November.
    2. Wong Foong Yee & Siew Imm Ng & Kaixin Seng & Xin-Jean Lim & Thanuja Rathakrishnan, 2022. "How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 114-130, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:19:y:2015:i:2:p:205-223. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.