IDEAS home Printed from
   My bibliography  Save this article

Promotion of economic animal welfare by market force: a case study


  • Tzong-Ru Lee
  • Chien-Hui Lin
  • Anieszka M. Dadura
  • K. Ganesh


Animal welfare research with a focus on the market attribute is scarce. This research investigates consumer behaviour and willingness to pay (WTP) for the pork and poultry friendly products in two channel, traditional local markets and super/hypermarkets. We employ the consumer decision process theory to analyse WTP and consumer behaviour of purchasing animal welfare products, and further formulate marketing strategies to segment animal welfare products markets. The result shows that consumers regard such products as healthy, high quality and safe. The results of the WTP analysis show that for both the purchase of animal welfare friendly pork and poultry, the consumers are willing to pay more in both channels.

Suggested Citation

  • Tzong-Ru Lee & Chien-Hui Lin & Anieszka M. Dadura & K. Ganesh, 2012. "Promotion of economic animal welfare by market force: a case study," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 6(3), pages 302-321.
  • Handle: RePEc:ids:ijbire:v:6:y:2012:i:3:p:302-321

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Ramona Weinrich & Annabell Franz & Achim Spiller, 2016. "Multi-level labelling: too complex for consumers?," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 18(2), pages 155-172.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:6:y:2012:i:3:p:302-321. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Carmel O'Grady) The email address of this maintainer does not seem to be valid anymore. Please ask Carmel O'Grady to update the entry or send us the correct email address. General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.