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The mediating role of value innovation between market orientation and business performance: evidence from the logistics industry

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  • A. Zafer Acar

Abstract

As the logistics industry is suffering to adapt itself to the rapidly changing customer expectations, it needs to be innovative ever than before. However, once the innovation threshold has been exceeded, being more innovative does not create value. Also, to be innovative out of the market needs do not bring above average return. Therefore firms should adjust themselves to the market needs by getting to be market-oriented. Thus, the aims of this study are to investigate the relationships between market orientation and innovativeness related to firm performance and to advance the understanding of the role of the innovativeness in the context of the logistics industry. Results of this study have depended on a questionnaire survey conducted among logistics firms. The findings indicate strong relationships among market orientation, innovativeness, and firm performance. Foremost, inter-functional coordination and service innovativeness can significantly assist a firm in improving its performance.

Suggested Citation

  • A. Zafer Acar, 2020. "The mediating role of value innovation between market orientation and business performance: evidence from the logistics industry," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 21(4), pages 540-563.
    • Handle: RePEc:ids:ijbire:v:21:y:2020:i:4:p:540-563
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    Cited by:

    1. G. Yoganandan & Abdul Aziz Abdul Rahman & M. Vasan & Abdelrhman Meero, 2022. "Evaluating agripreneurs’ satisfaction: exploring the effect of demographics and emporographics," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-22, December.
    2. Mohammed A. Hajar & Ammar Ahmed Alkahtani & Daing Nasir Ibrahim & Mohd Ridzuan Darun & Mohammed A. Al-Sharafi & Sieh Kiong Tiong, 2021. "The Approach of Value Innovation towards Superior Performance, Competitive Advantage, and Sustainable Growth: A Systematic Literature Review," Sustainability, MDPI, vol. 13(18), pages 1-33, September.
    3. Gligor, David & Russo, Ivan & Maloni, Michael J., 2022. "Understanding gender differences in logistics innovation: A complexity theory perspective," International Journal of Production Economics, Elsevier, vol. 246(C).

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